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Coronavirus: Sacramento restaurant on pandemic Valentine's Day


Valentine s Day push comes as welcome business surge for pandemic-weary restaurants
More than a day to share the love with friends and family, those who dined out shared the love with local restaurants too.
Author: Barbara Bingley (ABC 10)
Published: 7:50 PM PST February 14, 2021
Updated: 7:50 PM PST February 14, 2021
SACRAMENTO, Calif. Deneb Williams, the executive chef and CEO of Allora restaurant in East Sacramento, said Valentine s Day was a much needed push for restaurants after a year of pandemic-related shut downs.
So particularly with this year falling on a Sunday, it really is Valentine’s Day weekend, Williams said. It’s an amazing opportunity for restaurants to have a good amount of sales, which leads us into a slower springtime season. It’s crucial for restaurants financials to do well during Valentine’s. ....

United States , Deneb Williams , East Sacramento , ஒன்றுபட்டது மாநிலங்களில் , தேனீப் வில்லியம்ஸ் , கிழக்கு சாக்ரமென்டோ ,

The Truffle Trade - Sacramento Magazine


Sacramento Magazine
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Jose Velarde
Jose Velarde isn’t one to sit on an idea for long. Last July, he hatched an ambitious (some would say impractical) plan to start a truffle importing business from his home in Olivehurst, just north of Sacramento. The enterprise was up and running within days. “I’m such a spontaneous person. I’ve always been like that,” he says. “This time it actually helped me.”
The way Velarde tells the story, the business practically built itself. A friend introduced him to a contact in Italy who connected him with a supplier who sold him his first 1-pound shipment. Within days of posting a few pictures of his truffles on Instagram, Velarde received more than two dozen orders. “From there it grew every single day,” he says. ....

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