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The power of groupthink: Study shows why ideas spread in social networks


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There s a reason that ideas even erroneous ones catch fire on social media or in popular culture: groupthink.
New research co-authored by Berkeley Haas Asst. Prof. Douglas Guilbeault shows that large groups of people all tend to think alike, and also illustrates how easily people s opinions can be swayed by social media even by artificial users known as bots.
In a series of experiments, published in the journal
Nature Communications, Guilbeault and co-authors Damon Centola of the University of Pennsylvania and Andrea Baronchelli of City University London created an online game that asked numerous people to identify what they saw in Rorschach inkblots. ....

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Groupthink in Action: Individual Differences Disappear in 50-Person Groups

Imagine you gave the exact same art pieces to two different groups of people and asked them to curate an art show. Later, imagine your surprise when the two art shows are nearly identical. How did these groups organize in the same way without communication? The dominant hypothesis is that people are born with categories already in their brains, but a new study has discovered a novel explanation. ....

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Why independent cultures think alike when it comes to categories: It's not in the brain


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Imagine you gave the exact same art pieces to two different groups of people and asked them to curate an art show. The art is radical and new. The groups never speak with one another, and they organize and plan all the installations independently. On opening night, imagine your surprise when the two art shows are nearly identical. How did these groups categorize and organize all the art the same way when they never spoke with one another?
The dominant hypothesis is that people are born with categories already in their brains, but a study from the Network Dynamics Group (NDG) at the Annenberg School for Communication has discovered a novel explanation. In an experiment in which people were asked to categorize unfamiliar shapes, individuals and small groups created many different unique categorization systems while large groups created systems nearly identical to one another. ....

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