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Setting goals 
It’s a given that the pandemic has disrupted every aspect of our normal life. However, in the case of digital, it has not been necessarily disrupted, but accelerated. As a business, we had always planned to build out digital as a service, but the pandemic resulted in a huge shift in marketing budgets – almost overnight. Digital budgets went from contributing less than 2% to overall marketing budgets to now taking up more than 20% of the pie. 
Anticipating challenges 
The biggest hurdle for a third-world market like Zambia is finding the right skill set. In 2020, marketing consultant Alberte Touani shared a quote by Mike Berry in which he outlined the lack of understanding of the benefits of digital marketing in both small and large markets:  ....

Google Adwords , Mike Berry , Alberte Touani , Suuya Bones , Media Director , Digital Marketing Conference , Deploying Digital Marketing , கூகிள் டிஒர்டஸ் , மைக் பெர்ரி , மீடியா இயக்குனர் , டிஜிட்டல் சந்தைப்படுத்தல் மாநாடு ,