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How will GrabAds use its first-party data in a post-cookie world? thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Grab's regional marketing lead shifts focus to sustainability in new role marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.
Details 20 May 2021 As markets slowly start to open up, it is expected that certain trends that have been evident over the past year, may perish in the new one. But with consumer expectations shifting, and with the rise of eCommerce, direct-to-consumer (D2C) marketing seems to be an area here to stay, according to panellists at a recent closed-door event, “The Last Metre”, hosted by MARKETING-INTERACTIVE in partnership with GrabAds. According to a blog post on J.P Morgan, along with the shifting of consumer habits, three major factors have contributed to the growth of D2C marketing. These are: ....
When Deutsche Bank launched a US$750m US high-grade bond just over a week ago there were some unusual names as active leads, including CastleOak Securities, Loop Capital and Mischler Financial. They were among six firms picked as joint lead managers on the deal, and bankers have praised the active roles given to the firms to push forward diversity and inclusion efforts. Wall Street’s big banks are taking action to make capital markets and finance more diverse. That’s partly due to the heightened focus on racial issues and inequality in the past year, but also because banks are keen to attract new investors who are demanding more focus on sustainability and social issues. ....