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Future Of MarTech Depends On CMO-CIO Relationship

/PRNewswire/ As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs. ....

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CMO report shows marketers risk missing revenue targets

CMO report shows marketers risk missing revenue targets
Chief Marketing Officer Council research has revealed that self-reliant buying and digital-first customer strategies have placed marketing at the center of sales action.
The CMO Council in partnership with Televerde published a new report titled,
Rising Above The Fray: How Marketers Can Right The Revenue Ship. The insights of the report are based on a survey of over 150 brand leaders and in-depth interviews with executives. Companies which participated include Cisco, F5, Pitney Bowes, Five9, PepsiCo and Henkel. This report details how the self-reliant buyer and digital-first customer journey has impacted sales action in a way that makes marketers responsible for nearly half of a company s revenue, as well as the pressure marketers are under to grow revenue. Scarce resources, mediocre data skills, and skeptical CEO s threaten to undermine marketing s efforts. ....

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New Report Finds Opportunity To Re-think Customer Lifetime Value

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SAN JOSE, Calif., March 2, 2021 /PRNewswire/ Today, the Chief Marketing Officer (CMO) Council, in collaboration with Deloitte Digital, published a new report – Humanizing + Analyzing Relationships To Drive Revenue, Retention And Returns. The new report details the challenges and best practices for segmenting customers and defining, measuring and tracking customer lifetime value (LTV).
The insights are based on a survey of over 150 brand leaders and in-depth interviews with executives from Informatica, PepsiCo, Electrolux and RedBubble. Download the full report at https://cmocouncil.org/thought-leadership/reports/humanizing-and-analyzing-relationships-to-drive-revenue-retention-and-returns.
The report found opportunity for improvement:
47% of marketers track LTV slightly well or not well at all ....

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Report reveals insights on how to define, measure and track customer lifetime value

Report reveals insights on how to define, measure and track customer lifetime value
The Chief Marketing Officer (CMO) Council has published a new report titled
Humanizing + Analyzing Relationships To Drive Revenue, Retention And Returns and details the challenges and best practices for segmenting customers and defining, measuring and tracking customer lifetime value (LTV).
The insights are based on a survey of over 150 brand leaders and in-depth interviews with executives from Informatica, PepsiCo, Electrolux and RedBubble.
Photo by Andrea Piacquadio© from Pexels
Humanizing + Analyzing Relationships To Drive Revenue, Retention And Returns highlights the importance of understanding LTV in order to inform strategic business decisions and marketing budget allocation. ....

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Most Marketers Will Increase Spend In 2021; YouTube Readies Its TikTok Rival

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investment Boost After hitting the pause button in 2020 in the midst of the pandemic, marketers appear ready to increase their investments in 2021 – as long as a vaccine rollout goes well. A CMO Council survey of 200 global marketers reveals that 65%. Continue reading » ....

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