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Jeep travels to isolated, peaceful coordinates in new Jeep Compass August 4, 2021 9:21 The campaign focuses on showing isolated, tranquil locations, each identified only by coordinates. In one of the 30 second spots, a family relaxes on a peaceful beach alone together. In another, a couple returns from hiking, chatting to each other, as the wind blows and birdsong can be heard. ADVERTISEMENT All of the locations featured can be reached using the 4×4 capabilities of the Jeep Compass. Adam Slater, associate creative director at Cummins & Partners, said: “When we looked at compact SUV advertising, we noticed a lot of the same features, music tracks and scenarios being played out ad nauseum. So we decided in order to be distinctive, we’d bring viewers into a true, realistic moment of escapism that no other car in this category can provide”
Jeep change the coordinates of SUV advertising in new Compass campaign via Cummins&Partners campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
Creative 65 Add to collection Cummins & Partners brings 'Man from Snowy River' back in spot directed by Justin McMillan To launch Jeep Wave – the auto brand's global customer care initiative – the Man from Snowy River, Jack Thompson, himself gets behind the wheel of a Jeep in a new campaign from Cummins & Partners. Jack Thompson, one of Australia's most popular and enduring actors, explains the significance and special bond that the wave between Jeep drivers creates. “I’ve always felt that exchanging a wave on a country road is a classic form of bush courtesy. It’s a typical Australian gesture,” said Thompson,
May 24 2021, 9:32 am | BY Ricki Green | 1 Comment To launch Jeep Wave – the auto brand’s global customer care initiative – the Man from Snowy River, Jack Thompson, himself gets behind the wheel of a Jeep in its latest campaign via Cummins&Partners.
Jack Thompson, one of Australia’s most popular and enduring actors, explains the significance and special bond that the wave between Jeep drivers creates. Says Thompson: “I’ve always felt that exchanging a wave on a country road is a classic form of bush courtesy. It’s a typical Australian gesture.” Featuring vast Australian landscapes and quintessential characters, the campaign sees Jack drive home the tradition of Jeep drivers looking out for each other in all circumstances.
Sue Miller | Obituaries | kokomoperspective.com kokomoperspective.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kokomoperspective.com Daily Mail and Mail on Sunday newspapers.