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How algae's potential could make other ingredients green with envy


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When Mars Inc. announced in 2016 that it would remove all artificial colors from its human food products in the next five years, Leonard Lerer saw an opportunity. 
Lerer, a medical doctor who had been an investor in food tech companies, had previously backed a startup that extracted a natural blue color from spirulina algae. And he had done the math: If Mars wanted to make its M&Ms a natural blue, Lerer estimated it would take five or six times all the spirulina in the world at that time. 
The candy company immediately found the color change to be a big challenge. Almost five years later, M&Ms in the United States still don t use natural blue coloring, Mars Wrigley said. ....

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