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Insource or outsource? Appreciate upsides and downsides before taking action

To insource or outsource media buying? That is the question/Unsplash
Who should handle a company’s media activities? This is an internal struggle that most companies of all sizes face in the current economic instability and amid ever-changing consumer data security practices. Here, Karen Phelan, writing for the Advertising Media Forum, discusses the pros and cons.
In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives.
Although the question of insourcing versus outsourcing is not a new one, it is being asked more
frequently mainly due to economic pressures. Today, more than two-thirds of B2B companies outsource ....

Karen Phelan , Advertising Media Forum , Media Agency , Media Buying , Media Strategy , கரேன் ஃபெலன் , மீடியா வாங்குதல் , மீடியா மூலோபாயம் ,

Better Buy: Arista Networks vs. Cisco Systems

Cisco Systems (NASDAQ:CSCO) represent two different ways to invest in the networking hardware and services market.
Cisco is the world s largest manufacturer of routers and switches, and bundles various enterprise software and security services with its products. Arista mainly sells switches, and it aims to replace traditional routers with a combination of switches and software-defined networking solutions.
Over the past 12 months, Arista s stock price has rallied nearly 50% as Cisco s stock price has advanced about 20%. Let s see why the underdog outperformed the market leader and if that trend will continue in the future.
Image source: Getty Images.
The state of the networking market ....

Arista Networks , Acacia Communications , Cisco Systems , அரிஸ்டா நெட்வொர்க்குகள் , சிஸ்கோ அமைப்புகள் ,

Coca-Cola appoints Aisha Sarwari to lead Public Affairs, Communications

Karachi
April 30, 2021
Lahore, April 28, 2021: The Coca-Cola Export Corporation, Pakistan has appointed AishaSarwari as the new Director, Public Affairs, Communications and Sustainability, for Pakistan and Afghanistan region.
She joins at a time when the Company identifies Pakistan as the largest market in the region, and also a time of global restructuring to instill a flat and integrated system that gains enterprise efficiencies amidst the Covid-19 pandemic.
Aisha brings over 18 years of leadership experience in communications, public relations and sustainability across several industry sectors and the Government. Her early career was in the U.S. with international news organizations including CNN and National Public Radio. Her consulting and program work spans the Bill and Melinda Gates Foundation, USIP, and the World Bank. She has also previously worked with Adam Smith International, USAID, the Punjab Board of Investment, and most recently, Jazz. ....

Fahad Ashraf , National Public Radio , Cola Export Corporation , Public Affairs , Melinda Gates Foundation , World Bank , Adam Smith International , Coca Cola Export Corporation , National Public , Punjab Board , General Manager , பாத் அஷ்ரஃப் , தேசிய பொது வானொலி , கோலா ஏற்றுமதி நிறுவனம் , பொது வாழ்க்கைத்தொழில்கள் , மெலிண்டா வாயில்கள் அடித்தளம் , உலகம் வங்கி , ஆடம் ஸ்மித் சர்வதேச , கோகோ கோலா ஏற்றுமதி நிறுவனம் , தேசிய பொது , பஞ்சாப் பலகை , ஜநரல் மேலாளர் , வழி நடத்து ,

SSH Communications Security Corporation: INVITATION TO AN INVESTOR UPDATE CALL ON MAY 4, 2021 REGARDING THE DELTAGON ACQUISITION

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SSH is pleased to invite investors, analysts, bankers, and media to an investor call on Tuesday, May 4, 2021, at 15:00 EET.
In the call, SSH will provide an update about the impact of the Deltagon acquisition on SSH business, including Deltagon proforma financials for Q1/2021. We will also focus on the synergies between Deltagon and SSH business and the strategic path to optimize the synergies.
The presentation will include an update on the NQX business as well.
The call will be held by SSH CFO and director of encryption business Niklas Nordström.
The presentation materials from the call will be made available on the SSH website) shortly after the event. ....

Eteläuomen Läi , United States , Niklas Nordstr , Communications Security , North America , Al L , ஒன்றுபட்டது மாநிலங்களில் , தகவல்தொடர்புகள் பாதுகாப்பு , வடக்கு அமெரிக்கா ,

Stopping misinformation means fixing the relationship between journalism and PR

The shifting balance between journalism and PR is fueling a lack of trust in the news. That’s bad for everyone. (Unsplash/Camilo Jimenez)
Public relations and journalism exist in an uneasy balancing act, a relationship where they both rely on each other as part of a communication ecosystem.
It used to be that journalism was the stronger player in the relationship, but now as a result of cuts to newsrooms, PR is becoming more dominant. And this relationship could undermine already limited trust in news.
Public relations and journalism
Traditionally, one of the most important connections for PR practitioners has been those with journalism. PR professionals rely on their journalistic connections to help get their messages out, and journalists draw from PR to help find interesting stories, fill quotas and meet deadlines. In fact, according to the Canadian Public Relations Society, PR professionals tend to interact more with journalists than with any other professiona ....

United States , Public Relations Society Of America , Canadian Public Relations Society , North America , Public Relations Society , Media Consolidation , Public Relations , Social Media , ஒன்றுபட்டது மாநிலங்களில் , பொது உறவுகள் சமூகம் ஆஃப் அமெரிக்கா , கனடியன் பொது உறவுகள் சமூகம் , வடக்கு அமெரிக்கா , பொது உறவுகள் சமூகம் , மீடியா ஒருங்கிணைப்பு , தவறான தகவல் , பொது உறவுகள் , சமூக மீடியா ,