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Mobile search and PPC: are finance brands missing an opportunity?


June 25th 2012
17:51
Mobile search is growing rapidly, increasing by 250% for Q1 year-on-year as traffic on mobile devices increased four-fold. It’s also a trend that looks set to continue. 
Mobile now accounts for 11% of all UK search spend compared to 8% in the US, yet many companies have been slow to wake up to the opportunities that it presents for increasing brand awareness and customer acquisition.
One such case in point is paid search. Brands are spending big bucks on some keywords, but are neglecting the mobile searcher. This not only reduces the opportunities for acquisition, but could also negatively impact Quality Score.  ....

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Google Ads: The Quality Score formula revealed!


Google Ads: The Quality Score formula revealed!
The secret formula to understanding how the score is calculated.
Sponsored Content: SEISO on April 27, 2021 at 7:00 am
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As Peter Drucker famously said:
“If you can’t measure it, you can’t improve it.” These are words every digital marketer lives by. But this is only half true. You need to understand what is measured and how it is calculated to be able to take action.
Google gives a Quality Score for each keyword. It affects the CPCs, ad rank and impression share you will get. It will define how profitable your campaign can be. Although Google gives general guidelines on how to improve it, it never revealed how this score is calculated in detail. We analyzed campaigns from over 15,000 advertisers worldwide using SEISO ....

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