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Climate friendly snacking quickly becoming the next new megatrend


Climate friendly snacking quickly becoming the next new megatrend
Bright Future Foods Airly Oat Cloud Crackers, which are designed to reverse climate change. Pic: Bright Future Foods
Sure to set the bar is the collaboration announced between the subsidiaries of two CPG giants to explore opportunities to create food products that will address the world’s most pressing sustainability challenges.
Consumers care about sustainability more than ever and are increasingly basing their purchasing decision on treats that are planet-friendly, even planet-enhancing.
According to Nielsen, almost half of US consumers are likely to change what they buy to meet environmental standards. These consumers are putting their dollars where their values are and spent $128.5bn on sustainable fast-moving consumer goods (FMCG) products in 2018 – forecast to tip $150bn by 2021. ....

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