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Polymateria Open-Sources Recyclability Data To Show First Plastic Material To Be Both Recyclable And Biodegradable


February 25, 2021
LONDON February 25, 2021 Polymateria, who in 2020 became the first company to evidence full biodegradation of plastic in the open environment , has today open-sourced data showing that its Biotransformation technology is recyclable as well as biodegradable.
Heralding a step forward in the shift to a more circular economy, polyethylene filmcontaining Polymateria’s Biotransformation technology has been shown to meet accepted industry protocol for recyclability through independent testing.
Polymateria’s technology demonstrates that the vision of a truly circular economy is possible. An economy where materials are reused or recycled as a matter of priority while allowing any items escaping the system to return to nature without causing any harm. By uniquely time-controlling when biodegradation will start, Polymateria’s technology allows time for recycling to take place before biodegradation is triggered. ....

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Why Social Impact Storytelling Will Be 2021's Hottest Content Trend


After the sadistic uncertainty of 2020, it feels a bit ridiculous to try to predict what 2021 will bring. But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market.
That’s right. After a decade killing chain restaurants, marriage, and the McDonald’s McWrap, millennials have grown strong and are entering their peak earning years. Simultaneously, Gen Z which you may know from the popular mobile application, TikTok is graduating college and taking over the coveted 18-25 consumer segment.
I’m a card-carrying millennial. I’ve survived graduating into a recession and strangled an Applebees with my own two hands. And you know what my generation wants? To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. ....

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Flexible VC: A new model for startups targeting profitability – TechCrunch


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Of the Inc. 5000 companies, only 6.5% raised money from VCs and 7.7% raised from angels. Where else can fast-growing companies get funding?
More and more startups are pursuing revenue-based VCs, but it’s not a good fit for everyone. A new category of investors has emerged offering a hybrid between VC and revenue-based investment (RBI), which we call “flexible VC.”
From RBI, flexible VCs borrow the ability to reap meaningful returns without demanding founders build for an exit. From traditional equity VC, flexible VC borrows the option to pursue and reap the rewards of an outsized exit. Every flexible VC structure allows founders to access immediate risk capital while preserving exit, growth trajectory and ownership optionality. ....

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