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5 ways brands are engaging with the Olympics

5 ways brands are engaging with the Olympics
Both The Games themselves and the many screen options are different this year, and associated marketing made the most of both prescient and traditional themes.
“We’re not in a normative marketing realm,” Havas Media Australia chief marketing officer, Francis Coady, tells
CMO. “The journey of the Olympics has been fractured by Covid but we’re in a fractured entertainment landscape, too.”
Just look at the countless entertainment options competing for attention on screens alone, all compounded by lockdown. Aside from the fractured times in which these Olympics are held, Coady says the marketers’ task to “bring to life what is essentially passive event for viewers” is already a tall order. ....

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Wisr talks to people's smart parts in first campaign

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Anthony Nantes, CEO at Wisr, said: “There is no greater audience, or event, that delivers a better return on investment than the Olympic Games, with a huge reach into Australian homes, concentrated in a few action-packed weeks of high excitement and emotion. From a brand perspective, it offers a rare, ultra-impactful and cost-effective outcome, as we introduce millions of Australians to a smarter, fairer experience underpinned by a groundbreaking customer experience that improves financial wellness.”
Micah Walker, co-founder at Bear Meets Eagle On Fire, said: “We’re excited that all the thinking and distinctive work we’ve built together around Wisr and “For your smart part” will be introduced to Australia during the Olympics. It’s not often you get to run an idea through every part of a brand, and to see that come to life during such a significant moment now, is great for Wisr. ” ....

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Illustrator Peter Grundy brings fun to an Australian fintech brand

Illustrator Peter Grundy brings fun to an Australian fintech brand
Bear Meets Eagle on Fire rebranded the company using illustration to articulate complex ideas in an accessible, friendly way.
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Fintech brand Wisr has had a complete redesign courtesy of Australian agency Bear Meets Eagle on Fire (BMEOF) and New Zealand-based creative digital agency, Resn. Wisr’s rebrand not only includes an aesthetic overhaul, but also sees the brand launch a new platform driven by its purpose of “financial wellbeing”.
In terms of BMEOF’s approach to Wisr’s rebrand, the agency looked to publicise the brand’s “functional and rational” personality amongst competitors. “They look like banks, who’ve read a few tips on how to be ‘fun’ on Instagram, and they all end up looking the same; simple, human, bright, but without any real idea or craft,” describes Micah Walker, founder and chief creative officer of BMEOF. “We wanted Wisr to be different.” ....

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GoMo Mobile: Mobile Without the Hoo-ha by Bear Meets Eagle on Fire

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GoMo Mobile has launched its first national campaign in partnership with creative studio Bear Meets Eagle on Fire.
The campaign Mobile Without the Hoo-ha features two TVCs, Couple and Date Night along with a vibrant graphic identity that comes to life in-store and across out-of-home (OOH). ....

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Optus' Gomo launches with quirky customers who know what they want

February 15, 2021 9:43
A straight laced couple and a woman who knows exactly what she wants are the no-nonsense sorts of people that are launching Gomo’s ‘no-nonsense’ telco service.
It is the first campaign for the Optus-owned mobile service provider, which uses an online, pre-paid model, with the proposition that users only pay what they need.
The campaign was created by Bear Meets Eagle on Fire, and launches with the two spots along with graphic out-of-home and in-store executions.
“There’s a group of people out there who don’t really want a traditional relationship with their telco,” said Optus’ head of marketing Mel Hopkins. ....

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