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With the route from Laverton to Winton set to be sealed by the end of the decade, advocates are pushing for expanded EV infrastructure along with it.
Re: Instructions on navigating notorious McKenzie Towne roundabout released, Feb. 24
Illustrator Peter Grundy brings fun to an Australian fintech brand Bear Meets Eagle on Fire rebranded the company using illustration to articulate complex ideas in an accessible, friendly way. Words Fintech brand Wisr has had a complete redesign courtesy of Australian agency Bear Meets Eagle on Fire (BMEOF) and New Zealand-based creative digital agency, Resn. Wisr’s rebrand not only includes an aesthetic overhaul, but also sees the brand launch a new platform driven by its purpose of “financial wellbeing”. In terms of BMEOF’s approach to Wisr’s rebrand, the agency looked to publicis...
Why the Wisr rebrand hit on money smarts The neo-lender has repositioned its brand about the theme of helping people make the smartest financial decisions Fintech and neo-lender, Wisr, opted for a brand redesign around the tagline, ‘For your smart part’ to emphasise its proposition of helping Australians improve their financial wellness. “The brand launched about four years ago, and as we grew, it was clear we had a strong internal alignment around that vision," Wisr chief marketing officer, James Goodwin, told CMO. “There was a lot of complexity in everyday finances. What we neede...
May 4 2021, 10:26 am | BY Ricki Green | 21 Comments Driven by its purpose of financial wellbeing, ASX-listed neo-lender, Wisr, wants to engage your “smart part”, making it easier for you to make good decisions regarding your finances. The new creative positioning, “For your smart part”, is part of the company’s first major campaign, in collaboration with creative agency Bear Meets Eagle On Fire (BMEOF). The comprehensive project runs across all brand design, product and communication and is built to deliver a clear, simple message around the company’s purpose, according ...