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Wisr talks to people's smart parts in first campaign

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Anthony Nantes, CEO at Wisr, said: “There is no greater audience, or event, that delivers a better return on investment than the Olympic Games, with a huge reach into Australian homes, concentrated in a few action-packed weeks of high excitement and emotion. From a brand perspective, it offers a rare, ultra-impactful and cost-effective outcome, as we introduce millions of Australians to a smarter, fairer experience underpinned by a groundbreaking customer experience that improves financial wellness.”
Micah Walker, co-founder at Bear Meets Eagle On Fire, said: “We’re excited that all the thinking and distinctive work we’ve built together around Wisr and “For your smart part” will be introduced to Australia during the Olympics. It’s not often you get to run an idea through every part of a brand, and to see that come to life during such a significant moment now, is great for Wisr. ” ....

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Bear Meets Eagle On Fire appoints Koen Arbouw to the position of design lead

July 7 2021, 9:32 am | BY Ricki Green | No Comments
Multi-disciplinary and award-winning designer Koen Arbouw is joining Bear Meets Eagle On Fire, as the creative studio builds on its brand design and brand creation offering.

Arbouw, who is Dutch by birth and raised in New Zealand, most recently was the in-house design director across brand and product for contemporary cycling brand Attaquer.  Over his career he also spent time with design companies Landor, Maud and M35, working across various projects for clients including Nike, Google, luxury fragrance brand Escentric Molecules and the AFTRS.
Says Micah Walker, founder of BMEOF: “Koen and I first worked together when he was at Maud years ago. We reconnected when I came back to Sydney and have collaborated on a number of Bear projects over the past couple of years. He’s a proper talent and we’re excited he’s decided to join us.” ....

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Koen Arbouw joins Bear Meets Eagle On Fire as design lead

Koen Arbouw joins Bear Meets Eagle On Fire as design lead
July 7, 2021 9:20
Koen Arbouw has joined Bear Meets Eagle On Fire as design lead.
The announcement:
Multi-disciplinary and award-winning designer Koen Arbouw is joining Bear Meets Eagle On Fire, as the creative studio builds on its brand design and brand creation offering.
Arbouw, who is Dutch by birth and raised in New Zealand, most recently was the in-house design director across brand and product for contemporary cycling brand Attaquer.
Over his career he also spent time with design companies Landor, Maud and M35, working across various projects for clients including Nike, Google, luxury fragrance brand Escentric Molecules and the AFTRS. ....

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Why the Wisr rebrand hit on money smarts

Why the Wisr rebrand hit on money smarts
The neo-lender has repositioned its brand about the theme of helping people make the smartest financial decisions
Fintech and neo-lender, Wisr, opted for a brand redesign around the tagline, ‘For your smart part’ to emphasise its proposition of helping Australians improve their financial wellness.
“The brand launched about four years ago, and as we grew, it was clear we had a strong internal alignment around that vision, Wisr chief marketing officer, James Goodwin, told
CMO.
“There was a lot of complexity in everyday finances. What we needed was a brand platform and an idea which simplified all the things we did as a company and made it very clear to the consumer. ....

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Fintech Wisr launches complete brand redesign and platform via Bear Meets Eagle On Fire + Resn

May 4 2021, 10:26 am | BY Ricki Green | 21 Comments
Driven by its purpose of financial wellbeing, ASX-listed neo-lender, Wisr, wants to engage your “smart part”, making it easier for you to make good decisions regarding your finances.

The new creative positioning, “For your smart part”, is part of the company’s first major campaign, in collaboration with creative agency Bear Meets Eagle On Fire (BMEOF). The comprehensive project runs across all brand design, product and communication and is built to deliver a clear, simple message around the company’s purpose, according to Wisr chief marketing officer, James Goodwin.
Says Goodwin: “While people like the idea of financial wellness, depending on their very different circumstances it can be a difficult thing for people to get their heads around. To make it easier, we focus on supporting our customers’ smart decision making and rewarding that good behaviour, which in turn helps Wisr achieve it ....

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