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Omnichannel strategy, done right, enhances customers' interactions


Omnichannel strategy, done right, enhances customers interactions
Integrating the digital and physical experiences can be difficult for companies. 
By Craig Herkert, Special to the Star Tribune
July 25, 2021 2:00pm
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Q: What is omnichannel strategy?
A: Omnichannel is the seamless integration of the physical and digital worlds. Once you understand omnichannel, you will see it everywhere. When omnichannel is done well, we don t even notice it.
We check our bank account balance online. We deposit our checks with our phones. We visit the bank branch to discuss a potential home mortgage with a banker. That s omnichannel.
We order food to be delivered from our grocery store or to be picked up at the store without leaving the car. We go in the store to buy fresh foods. That s omnichannel. ....

Joshua Hedley , University Of St , Thomas Opus College Of Business , Disney World , Star Wars , Thomas Opus College , Radio Heartland , Western World , ஜோஷுவா ஹெட்லி , பல்கலைக்கழகம் ஆஃப் ஸ்டம்ப் , தாமஸ் ஓபஸ் கல்லூரி ஆஃப் வணிக , டிஸ்னி உலகம் , நட்சத்திரம் போர்கள் , தாமஸ் ஓபஸ் கல்லூரி , வானொலி ஹார்ட்லேண்ட் , மேற்கு உலகம் ,

Getting hiring right for your company's digital marketing effort


Getting hiring right for your company s digital marketing effort
By Gino Giovannelli
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Q: With the ever-growing use of digital marketing, should companies hire specialists or generalists in this area?
A: The answer is yes and yes. Conventional wisdom would suggest companies hire specialists in each of the digital marketing channels (website, display advertising, search, e-mail, social and mobile), especially given how quickly these channels evolve in terms of how they can be used in the marketplace. However, while this approach allows specialists to focus the opportunities within a channel, it does little to help companies hoping to take advantage of opportunities that run across digital channels. ....

Gino Giovannelli , University Of St , Thomas Opus College Of Business , Thomas Opus College , பல்கலைக்கழகம் ஆஃப் ஸ்டம்ப் , தாமஸ் ஓபஸ் கல்லூரி ஆஃப் வணிக , தாமஸ் ஓபஸ் கல்லூரி ,