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Video By Eleanor Lim-17 March 2021 07:00am The Drum chats to Dipesh Mistry, associate creative director at Brave and chair of the jury for The Chip Shop Awards 2021, about the impact the past year has had on creativity. While some agencies and creatives are thriving in the mentioned new normal, some have struggled to stay afloat. What lessons can we learn from those who have turned this into a success? “Absence makes the heart grown fonder,” Dipesh Mistry, associate creative director at Brave, reminds us, “but it also makes creativity stronger. When you have a bit of distance and space, you can mull things over and do it your own pace.” ....
The Drum chats to Dipesh Mistry, associate creative director at Brave and chair of the jury for The Chip Shop Awards 2021, about the impact the past year has had on creativity. ....
Video The Drum chats to Dipesh Mistry, associate creative director at Brave and chair of the jury for The Chip Shop Awards 2021, about the impact the past year has had on creativity. Have the events of this year stifled our creativity, or forced us to make better, more innovative ads? Dipesh Mistry, associate creative director at Brave, says he is impressed by the work of the past year. “I’ve seen so many memorable ideas, from all different kinds of agencies, that make you wish you’d thought of them yourself.” Mistry points to The Uncommon Agency’s lusty campaign for mortgage provider Habito, which saw the agency team up with Rocky Flintstone, the author whose work features in the hit podcast ‘My Dad Wrote a Porno’, to create an adult graphic novel about mortgages. “It’s an amazing use of a different format. It’s not just another television commercial, they’re really thinking outside the box and have created something physical that really ....
Meet The Chip Shop Awards jury 2021 The past 12 months have been challenging for us all, but that doesn’t mean creativity can take a back seat. While we sit and wait for the light at the end of the tunnel, it’s the perfect time to be stretching those creative muscles. The Drum Chip Shop Awards celebrate pure, unadulterated creativity. An awards show with no rules and no boundaries, anything and everything is allowed and the possibilities are endless. This year’s jury, chaired by Dipesh Mistry, associate creative director of Brave includes heavyweights from M&C Saatchi, Wonderhood Studios, Joint, 72 and Sunny, Digitas UK, Taxi Studio, McCann New York, Mischief USA, Creature, Laundry Service, Revolt, Brave, Ogilvy, BBH Asia Pacific, Wunderman Thompson and Tribal Worldwide London, with more to be announced. ....