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Video The Drum chats to Dipesh Mistry, associate creative director at Brave and chair of the jury for The Chip Shop Awards 2021, about the impact the past year has had on creativity. Have the events of this year stifled our creativity, or forced us to make better, more innovative ads? Dipesh Mistry, associate creative director at Brave, says he is impressed by the work of the past year. “I’ve seen so many memorable ideas, from all different kinds of agencies, that make you wish you’d thought of them yourself.” Mistry points to The Uncommon Agency’s lusty campaign for mortgage provider Habito, which saw the agency team up with Rocky Flintstone, the author whose work features in the hit podcast ‘My Dad Wrote a Porno’, to create an adult graphic novel about mortgages. “It’s an amazing use of a different format. It’s not just another television commercial, they’re really thinking outside the box and have created something physical that really ....
By John McCarthy-24 February 2021 13:00pm The Drum explores the relationship between social, PR and OOH. Above: Playstation‘s own OOH effort Rarely a week goes by without an inspired billboard, bus-shelter poster or bus livery going ‘viral’ on social media. You d almost think the work was made for that purpose. Social media s provided somewhere for impactful out of home ads to further resonate but is the congratulatory feedback loop blinding marketers to the true value of the medium – reaching real people? If you are in the smallish circle of social-media active marketers who gleefully share nice ads with captions like “clever that”, you’ll have noticed last week a clever exploding ‘dynamite’ Marmite ad, complete with a huge scattered lid, and a mocked-up ad for KitKat from One Minute Briefs contestant Sam Hennig, who was absolutely struck by the warm reception for his idea. ....
By John McCarthy-18 February 2021 13:00pm The Drum s senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum s Future of Media email briefing. Sign up here. This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d want the full thing in your inbox once a week. Happy media Thursday. John McCarthy (Twitter, Linkedin, email) here. We re halfway through February which means The Drum Online Media Awards is approaching fast. In this briefing we ve documented how demanding the last year has been for media. For the media owners, publishers and journos among you, you, and your colleagues, deserve an event, some recognition, a few drinks, and even maybe an award after an AWFUL year. You can enter here. The virtual show will be Friday 30 April 2021. ....