Can Out of Home ads really create PR fame - or will high expectations hurt the industry?
By John McCarthy-24 February 2021 13:00pm The Drum explores the relationship between social, PR and OOH. Above: Playstation‘s own OOH effort Rarely a week goes by without an inspired billboard, bus-shelter poster or bus livery going ‘viral’ on social media. You'd almost think the work was made for that purpose. Social media's provided somewhere for impactful out of home ads to further resonate but is the congratulatory feedback loop blinding marketers to the true value of the medium – reaching real people? If you are in the smallish circle of social-media active mar...
Source: thedrum.com