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Byron Allen push leads to IPG Mediabrands committing 5% to Black media

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Byron Allen’s call for advertisers to allocate more dollars to Black-owned media has prompted IPG Mediabrands, one of the industry’s largest ad agency holding companies, to officially commit a minimum of 5% of their media budgets to Black-owned media companies by 2023.
“This announcement is an historic moment for corporate America and for Black America, because the greatest trade deficit in the United States is the trade deficit between White corporate America and Black America, and we must close that trade gap immediately so that we can achieve ONE AMERICA,” said Byron Allen, Founder, Chairman & CEO of Allen Media Group. “Every American and every corporation needs to lean in to make sure that we achieve the FOUR “Es” in our country a great EDUCATION for every American, ECONOMIC inclusion for every American, EQUAL justice for every American, and ENVIRONMENTAL protection for everyone so that we can truly become ONE AMERICA and actually ....

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Sean 'Diddy' Combs slams General Motors for disrespecting Black-owned media brands: 'If you love us, pay us'

Sean 'Diddy' Combs slams General Motors for disrespecting Black-owned media brands: 'If you love us, pay us'
chicagotribune.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from chicagotribune.com Daily Mail and Mail on Sunday newspapers.

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GM postpones meeting with Black-owned media executives

GM postpones meeting with Black-owned media executives
Company says it aims to raise spending on Black-owned outlets 400% over next four years
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DETROIT – A meeting between GM officials and Black media owners was canceled Thursday by the automaker.
GM CEO Mary Barra had planned to meet with the Black media owners after a full-page advertisement in newspapers Sunday accused the automaker of being the “definition of systemic racism.”
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The current time table for a meeting is unclear.
GM had announced it will soon reschedule several meetings with the owners of Black-owned media companies after what was supposed to be an hour-long web meeting Thursday. ....

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GM pledges more ad dollars to Black-owned media

The company intends to further strengthen its relationship with diverse media outlets by rolling out an“upfront” process in May “that encourages partners and potential partners to submit business proposals” and “will be accredited by a third-party to ensure fairness and transparency.”
In a statement addressing the racism accusations, GM said it “aspires to be the most inclusive company in the world, and that includes how we allocate media spend.”
The company continued, “We have increased our planned spending with both diverse-owned and diverse-dedicated media across our family of brands,” per the statement.released on March 29.
“Additionally, we continue to develop and advance initiatives like the Chevrolet “Real Talk, Real Change” platform and support projects like “More than That with Gia Peppers,” where we’ve partnered with the National Association of Black Owned Broadcasters on a content series for Black American listeners produc ....

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WISH-TV, WNDY win court ruling in racial discrimination suit against DISH Network

WISH-TV, WNDY win court ruling in racial discrimination suit against DISH Network
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