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Cosmopolitan publisher cuts almost 200 jobs

Cosmopolitan publisher cuts almost 200 jobs
Hearst UK has put a fifth of its workforce under threat as the magazine publisher moves to overhaul the business
The publisher behind magazines including
Good Housekeeping and
Cosmopolitan has put almost 200 jobs under threat - close to a fifth of its UK workforce.
Hearst UK said changes in consumer behaviour and media consumption following the Covid crisis had prompted an overhaul of the business.
The restructure will result in the closure of the UK edition of
Town & Country magazine, while the nutrition and health advice website NetDoctor has been put up for sale.
It is understood voluntary redundancy packages have been offered to staff as part of the process. Some magazine titles will also have a lower print run. ....

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Hearst redundancies: Cosmopolitan publisher cuts 20% of UK workforce

December 3, 2020
Hearst UK publishes magazines including Cosmopolitan, Elle, Red, Good Housekeeping, Harper’s Bazaar, Prima, Men’s Health and Women’s Health.
Hearst UK has got through the Covid-19 pandemic so far without making any staff redundant or using the Government furlough scheme.
But staff were told on Thursday afternoon that one in five staff would see their roles closed or pooled under new proposals and that enhanced voluntary redundancy packages will be offered.
Staff were told that although the company is in a strong position it needs to transform into a more modern organisation and invest in growth areas because of the way the Covid-19 pandemic accelerated consumer trends. ....

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8 Brands That Went Off-Brand

Jeremy Moeller, Getty Images
For globally recognized brands, image is everything. Sneaker giant Nike, for example, is unlikely to ever get into the home appliance industry; Maytag will probably not be offering automobiles.
But some brands have attempted to diversify, banking on their name recognition to propel them into a new market. More often than not, they simply wind up confusing consumers. Take a look at eight products that gave brands an identity crisis.
1. Bic Pantyhose
Bic tried to squeeze into the pantyhose game.VladimirFLoyd/iStock via Getty Images
In 1950, a French fountain pen manufacturer named Marcel Bich saw an opportunity to market plastic ballpoint pens, a cheap alternative to the revolutionary ballpoints first introduced in 1945. Bich’s economy model was just 19 cents, compared to $12.50 for the expensive version (or about $180 in today’s dollars). Changing the spelling of his last name for what should be obvious reasons, Bic and his compa ....

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The marathon man racing to modernise a magazine empire

The marathon man racing to modernise a magazine empire
Hearst UK boss James Wildman faces tough job in his bid to future-proof his stable of titles including Elle, Cosmopolitan and Men s Health
The pandemic has knocked James Wildman off his stride.
The European boss of Hearst, the magazine publisher behind
Cosmopolitan,
Good Housekeeping had been limbering up for the Boston and Chicago marathons.
But with the Covid crisis sending the nation back into lockdown, the 54-year-old has made do with a more modest setting.
Each morning he takes off on a five-mile scamper down the quiet lanes surrounding his home in Warlingham, Surrey. ....

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