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In India, men consume the highest OTT content in 2020: MICA report

In India, men consume the highest OTT content in 2020: MICA report
March 11, 2021
YouTube, MX Player the highest consumed platforms in 2020
Men consumed the highest amount of OTT content in India in 2020, according to the The third edition of the Indian Over-the-Top (OTT) Platforms Report 2020, published by MICA Ahmedabad.
Released in association with Ahmedabad-based start-up Communication Crafts, the report found that the consumption of content on OTT platforms was the highest by men.
The report, prepared by MICA s Centre for Media and Entertainment Studies (CMES), analysed data shared by Comscore, an American media measurement and analytics company and captured the trends between April 2019-March 2020 across 26 OTT platforms such as video, music, gaming and news. ....

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