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National Geographic Runs First-Ever National Grammy® Spot for Premiere of Genius: Aretha Next Sunday
March 15, 2021 GMT
WASHINGTON (BUSINESS WIRE) Mar 14, 2021
Following a virtual premiere along with four drive-in events in New York, Atlanta, Detroit and Los Angeles this past Thursday, with an encore this afternoon, that attracted a combined 10,000+ of invited industry influencers, press and VIPs in attendance, National Geographic tonight premiered its first-ever Grammy ® spot featuring Cynthia Erivo singing “Amazing Grace.”
The new spot uses Erivo’s vocals to highlight some new poignant and powerful scenes showcased in the upcoming series, including the portrayal of Aretha Franklin’s iconic “Amazing Grace” performance at the New Temple Missionary Baptist Church; Franklin’s commitment to activism with friend Martin Luther King Jr.; the social injustice ....

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