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Revlon names new CMO after financing deal


Dive Brief:
Revlon Inc. on Dec. 7 named Martine Williamson its new chief marketing officer, effective immediately, according to a press release. 
She worked with Revlon as senior vice president, vice president and director of marketing in the U.S. and global teams from 2001 to 2015, her LinkedIn profile indicates. She most recently held the strategic marketing advisor role at Topix Pharmaceuticals. 
Retail Dive confirmed with a company spokesperson that Williamson s predecessor, Serge Jureidini, is no longer with Revlon. Global brand president Silvia Galfo also left the company.
Dive Insight:
Williamson rejoins Revlon amid pandemic-driven changes in the beauty industry and after the company closed a financing deal that allowed it to avoid bankruptcy. ....

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How Fragrances Became the 'Unexpected Star' of the Pandemic | BoF Professional, News & Analysis

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