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20 of your most pressing sustainable style questions answered Eco-conscious dressing is higher than ever on the fashion agenda. But where to begin? And how to get it right? 21 April 2021 • 5:00am The sustainable crowd - brands that are becoming more eco-friendly What does ‘sustainable’ actually mean? There is no formal industry definition for the word ‘sustainable’. While it suggests environmental awareness, it has become so widely and carelessly used, even Stella McCartney admitted in a Telegraph interview last year, “I barely know what sustainability means anymore.” More telling is other language a brand might use to describe its sourcing and manufacturing, such as carbon neutral, renewable or recycled - these speak to specific practices and indicate that it isn’t ‘greenwashing’ (marketing bluster that sounds eco but doesn’t promise any actual action). ....
Extinction Rebellion demonstrators at Paris Fashion Week in September Credit: Getty Ethical shopping should be getting easier, as awareness grows of fashion’s toxic impact and the industry responds to urgent calls to do better. But with everyone keen to hitch a free ride on the sustainability bandwagon, it can be hard to know who to trust. From premium labels to some of fast fashion’s worst offenders, brands are out to pull the wool over shoppers’ eyes with claims – whether fraudulent, misleading or wildly exaggerated – to persuade us they’re more ethical than they are. Buzzwords like ‘conscious’, ‘eco-friendly’, ‘clean’ and ‘responsible’ can be bandied about freely without stats to back them up, while token gestures can be spun into PR noise that drowns out the truth. ....
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One Small Change: Realistic Ways To Embrace Sustainable Fashion Once defined by quarterly seasons, the fashion industry has been revolutionised by fast fashion over the past 30 years. Since 2000, the clothes we buy has doubled to over 2 million tons per year in the UK, largely due to retailers pushing weekly trends, making it impossible to keep up. These clothes have made fashion the world’s second most polluting industry. They are mass-produced using poor quality synthetic fabrics, shipped globally, and 57% end up in landfill within 12 months of purchase, taking up to 450 years to biodegrade. In efforts to tackle this mounting problem sustainable fashion has become a trend. But with unattainable heights set by influencers promoting changing every aspect of your life, and environmental organisations arguing that the impact of fashion cannot be reduced until fast fashion companies are no longer the default, how can we actually embrace slow fashion and if we do, will this ....
How to plan the ultimate eco-friendly wedding telegraph.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from telegraph.co.uk Daily Mail and Mail on Sunday newspapers.