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Automotive Tech Leader CDK Global Acquires Digital Retail

Automotive Tech Leader CDK Global Acquires Digital Retail Platform Roadster Digital Sales Platform Integration to Equip Dealers with Amazon-like Experience for New and Used Vehicles June 02, 2021 15:14 ET | Source: CDK Global, Inc. CDK Global, Inc. Hoffman Estates, Illinois, UNITED STATES HOFFMAN ESTATES, Ill., June 02, 2021 (GLOBE NEWSWIRE) CDK Global, Inc. (Nasdaq: CDK), a leading retail automotive technology company, today completed the acquisition of Palo Alto, Calif.-based Roadster, Inc. (“Roadster”), a digital sales platform that modernizes the way consumers buy vehicles and the process in which dealers sell them. The integration of Roadster assets and capabilities positions CDK to bring the first fully integrated, end-to-end retail solution to the automotive market and deliver on the promise of Modern Retailing.

Automotive Tech Leader CDK Global Acquires Digital Retail

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