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BTS Label Owner HYBE Merges With Scooter Braun's Ithaca Holdings for $1 Billion (EXCLUSIVE) Deal brings Justin Bieber, Big Machine together with K-pop powerhouse Shirley Halperin, provided by FacebookTwitterEmail HYBE, the company formerly known as Big Hit Entertainment, which is home to BTS, the South Korean pop group, has merged with Ithaca Holdings, the company led by SB Projects (SBP) founder Scooter Braun. In the deal, HYBE will acquire through HYBE America, its wholly owned subsidiary, a 100% stake in Ithaca Holdings and its properties, which includes SB Projects and management clients Justin Bieber, Ariana Grande and Demi Lovato, among others, as well as Big Machine Label Group.