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Couple buys Hickman IGA in Perry


PERRY, Mo. — Though he is one generation removed, Jordan Bransetter is entering the family business.
The Van Far High School graduate and his wife, Megan Branstetter, have agreed to purchase Hickman’s IGA, which has been a fixture in Perry for 62 years. They begin learning the Hickman business this month with hopes of closing by June 28.
For Jordan, it is a return to family roots. His grandfather operated an independent grocery store in Vandalia, Hassein’s, when he was growing up, and he currently works for a wholesale food distributor located near Cape Girardeau, Mo.
“We are so excited about this opportunity,” Jordan said. ....

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Coborn's Sees MORE Success With Loyalty Program


Birdzi technology has helped Coborn spur higher levels of engagement with its brand.
Since Midwestern independent grocer Coborn’s tapped Birdzi, a provider of personalized digital customer engagement solutions, to enable it to easily create and deliver personalized offers to shoppers through the MORE Rewards program, back in 2016, the retailer has seen a 355% increase in customer retention, a 16% increase in trips per month and a 23.7% increase in spend per month. 
“Throughout the development of the MORE Rewards program, Birdzi leveraged cutting-edge and forward-thinking technology to drive customer engagement in new ways that were unique to the grocery industry at the time,” said Diana Barr, Coborn’s director of digital and loyalty marketing. “Birdzi is incredibly nimble and flexible, and a great partner. Anything we can ask, they’re ready to jump at the task and figure it out. At the same time, they keep that forward-looking cont ....

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