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Why Snap should abandon Spectacles but keep augmented reality

The Promotion Fix is an exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him @samueljscott.
The bespectacled Samuel Scott says glasses have never been cool (and don’t get him started on VR headsets). In his new Promotion Fix column, he recommends Snap forgets the goggles and gives AR all of its focus.
Pygmalion-inspired 90s teen films such as She’s All That told a generation that glasses are not cool and that simply taking them off would transform someone from a shy geek into a ‘major hottie’. Snapchat should remember that. ....

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The top 25 Econsultancy articles of 2020 – Econsultancy

December 22nd 2020
12:04
Every December, we look at our Google Analytics dashboard and share the top 25 posts (by simple page views) over the course of the previous year.
The list for 2020 has an obvious theme, but not everything we wrote had Covid-19 in the headline. There’s the usual fascination with Google and Facebook product development, innovation in China, user experience, and new technology such as augmented reality.
So, here’s the list. Just click through from the headlines if you want to read more.
Many people – especially those just starting out with a business or presence on Instagram – may be wondering how they can go about increasing their visibility, both within the app and also on external channels like Google. Is there such a thing as SEO for Instagram? Rebecca Sentance investigates. ....

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