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On March 12, 2020, a hard coffee brand called Bomani Cold Buzz announced its official debut. The timing of the launch was seemingly unfortunate: one day prior, the Covid-19 pandemic upended American society and prompted lockdowns across the country.
Yet while the months ahead were exceptionally challenging for most food and beverage startups, Bomani persevered. The brand landed distribution at over 1,000 retail stores including those of Total Wine, Stater Bros., Whole Foods and Gelson’s, built a dynamic e-commerce business and secured a $3.5 million round of capital in December. 
How, in a year of turmoil, did Bomani get off to a hot start? In an interview included in this episode, we spoke with co-founders Sam Madani, Amin Anjedani and Kai Drewry who explained how preparation, planning and purpose gave the company a foundation for success, why aggressive cold-calling was critical to finding the right suppliers and service providers, their thoughtful approa ....

United States , Amin Anjedani , Amin Anjedani Kai Drewry , Sam Madani , Ray Latif , Kai Drewry , Whole Foods , Bomani Cold Buzz , Total Wine , Stater Bros , How To Meet , Retail Buyer , Funding Wins And Bite Sized Innovation , Speed Dating , Taste Radio , ஒன்றுபட்டது மாநிலங்களில் , சாம் மதானி , ராய் லாடிஃப் , கை ட்ரூரீ , முழு உணவுகள் , பாமணி குளிர் புழ்ழ் , மொத்தம் மது , ஸ்டேட்டர் சகோ , எப்படி க்கு சந்திக்க , சில்லறை வாங்குபவர் , நிதி வெற்றி மற்றும் கடி அளவு கண்டுபிடிப்பு ,