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Humanized Branding: Five Ways Marketers Can Strike the Right Tone


Humanized Branding: Five Ways Marketers Can Strike the Right Tone
Your brand isn t an inanimate object that built itself.
Alex from the Rock/stock.adobe.com
A brand s success lives and dies by the numbers in a data-driven marketing world, but those statistics represent much more than just points on a graph. Behind every click, conversion or purchase is a living, breathing human being, and increasingly, these clients and customers are seeking to connect with a human brand.
The move to humanize brands is not new. However, in this post-COVID-19 society, clients and customers grapple with a global crisis and the continued shifts in their day-to-day lives. As a result, brands have to bring their human side to the forefront to be sensitive to clients concerns while also meeting their needs. ....

Newsweek Expert Forum ,

Changes to default providers won't lower KiwiSaver fees as Govt hopes, say experts


Changes to default providers won t lower KiwiSaver fees as Govt hopes, say experts
14 May, 2021 05:00 PM
6 minutes to read
The number of KiwiSaver default providers will reduce from nine to six. Photo / Getty Images
Experts have poured cold water on the Government s hopes that a major shake-up to the KiwiSaver default providers will bring down fees across the industry.
And the majority of those appointed as new default fund
providers say the low fees on offer through their default schemes won t be applied to their other funds.
On Friday the Government announced the nine current default KiwiSaver providers would be slashed to six from December 1. ....

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Western nations and rights groups accuse China of massive crimes against Uighur minority


Western nations and rights groups accuse China of massive crimes against Uighur minority
13 May, 2021 02:37 AM
6 minutes to read
An estimated 1 million people or more have been confined in camps in Xinjiang. Photo / AP
An estimated 1 million people or more have been confined in camps in Xinjiang. Photo / AP
AP
By: Edith M Lederer
Human rights groups and Western nations led by the United States, Britain and Germany have accused China of massive crimes against its Uighur minority and demanded unimpeded access for UN experts at a virtual meeting today denounced by China as politically motivated and based on lies .
China s UN Mission sent notes to many of the UN s 193 member nations last week urging them not to participate in the anti-China event . ....

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