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Multi-screen viewing is on the rise and content creators must deal with it. 18 Dec, 2020 - 09:09 AM IST | By indiantelevision.com Team MUMBAI: For decades, television has been the platform that’s commanded the attention of the maximum number of people in India. However, thanks to cheap mobile data costs and smartphones, there has been a surge in digital video consumption, and audiences are fast changing the way they view content. With viewers starting to divide their content consumption across TV and digital, it now makes sense for broadcasters to also spread their budgets across both mediums to reach more audiences. ....
CII must conduct “good periodic surveys and research” on media consumption patterns. 18 Dec, 2020 - 08:45 AM IST | By indiantelevision.com Team NEW DELHI: The ministry of information and broadcasting (MIB) is working towards creating a draft national broadcast policy and consultations on the animation, visual effects, gaming and comic (AVGC) policy will also be held soon, the government said at the ninth CII BIG Picture Summit. I&B ministry additional secretary (broadcasting) and CVO Neerja Sekhar mentioned that the Centre is close to creating a draft version of the policy. “Though consultations on the National Broadcasting Policy were held with stakeholders and industry, we have included emerging issues as well. We are close to a draft version. As an emerging sector with great potential, we are also working on AVCG and will hold consultations soon,” she added Sekhar. ....
MIB to come out with Draft National Broadcast Policy soon: Neerja Shekar adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Synopsis The Ministry of Information and Broadcasting is in the process of coming up with a Draft National Broadcasting Policy and consultations on the AVGC Policy too will be held very soon, said Neerja Shekar, Additional Secretary (Broadcasting) & CVO, Ministry of Information and Broadcasting (MIB) in her address at 9th CII BIG Picture Summit on Thursday. ThinkStock Photos MUMBAI: The Ministry of Information and Broadcasting is in the process of coming up with a Draft National Broadcasting Policy and consultations on the AVGC Policy too will be held very soon, said Neerja Shekar, Additional Secretary (Broadcasting) & CVO, Ministry of Information and Broadcasting (MIB) in her address at 9th CII BIG Picture Summit on Thursday. ....
NEW DELHI: The ministry of information and broadcasting is in the process of coming up with a Draft National Broadcast Policy and consultations on the animation, visual effects, gaming and comic (AVGC) Policy will also be held soon, the government said at the CII BIG Picture Summit on Thursday. “Though consultations on the National Broadcasting Policy were held with stakeholders and industry, we have included emerging issues as well. We are close to a draft version. As an emerging sector with great potential, we are also working on AVCG and will hold consultations soon,” said Neerja Shekar, additional Secretary (Broadcasting) and CVO, I&B ministry. ....