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Blue Cross Blue Shield of Massachusetts Unveils 100 Rainbow-Wrapped Bluebikes to Celebrate Pride Month


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BOSTON, June 1, 2021 /PRNewswire/  In celebration of Pride Month and in conjunction with the 50th anniversary of Boston Pride this June, Blue Cross Blue Shield of Massachusetts ( Blue Cross ) has unveiled 100 Bluebikes wrapped in a rainbow pride-themed design. The Blue Cross Proud bikes will be integrated through the month of June across the Bluebikes system s 10 municipalities: Arlington, Boston, Brookline, Cambridge, Chelsea, Everett, Newton, Revere, Somerville, and Watertown. Blue Cross is the title sponsor of Bluebikes, Metro Boston s public bike share system. Bluebikes is owned by the municipalities and operated by Lyft.
As part of the month-long initiative and to reflect its continued support of LGBTQ+ pride, Blue Cross will donate $1 for every ride taken on pride-themed Bluebikes through the month of June to ....

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Blue Cross Blue Shield Of Massachusetts Makes Website Available In Five Additional Languages


Blue Cross Blue Shield Of Massachusetts Makes Website Available In Five Additional Languages
Company also launches Spanish-language call center
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BOSTON, May 19, 2021 /PRNewswire/  Blue Cross Blue Shield of Massachusetts ( Blue Cross ) is making its website available in five additional languages - Spanish, Portuguese, Russian, Chinese (Simplified), and Vietnamese - in an effort to better serve its diverse membership. The initiative is part of a broader company-wide commitment to champion racial justice and address health disparities in health care. 
Blue Cross Blue Shield of Massachusetts website shown translated in Portuguese
For many of our members, the website is the first places they seek information, said Ryan O Donnell, vice president of Member, Account and Provider Service at Blue Cross. Our job is to remove any barriers between our members and the care they need and taking this step to ....

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Blue Cross Blue Shield of Massachusetts Statement on Conviction of Derek Chauvin in killing of George Floyd


Blue Cross Blue Shield of Massachusetts Statement on Conviction of Derek Chauvin in killing of George Floyd
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BOSTON, April 21, 2021 /PRNewswire/  Andrew Dreyfus, president and CEO of Blue Cross Blue Shield of Massachusetts ( Blue Cross ) shared the following message today with the company s 3,700 employees:
Many of us today are reflecting on the guilty verdict in the murder of George Floyd. For the past week, our board member Quincy Miller noted, it has felt like our very humanity was on trial. In the end, Mr. Floyd s humanity was recognized. His life mattered. ....

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Blue Cross Blue Shield of Massachusetts Offers Free Bluebikes Rides To COVID-19 Vaccination Appointments


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BOSTON, April 15, 2021 /PRNewswire/ To boost access to COVID-19 vaccines and support transportation needs as more Massachusetts residents become eligible,
Blue Cross Blue Shield of Massachusetts ( Blue Cross ) will sponsor free Bluebikes rides to and from vaccination sites located within the Bluebikes system beginning on Monday, April 19. Providing equitable access to vaccines is a critical priority for Blue Cross, which recently made a $1 million commitment toward transportation to and from vaccination sites in underserved communities across the state, in partnership with Lyft and the Massachusetts League of Community Health Centers. Residents are eligible for two complimentary Bluebikes Adventure Pass rides, available across the system s 10 municipalities: Arlington, Boston, Brookline, Cambridge, Chelsea, Everett, Newton, Revere, Somerville and Watertown. Blue Cross is the title sponsor of Bluebikes, which is owned by the mun ....

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Blue Cross Blue Shield of Massachusetts Statement on Rise in Anti-Asian Attacks


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BOSTON, March 17, 2021 /PRNewswire/  Andrew Dreyfus, president and CEO of Blue Cross Blue Shield of Massachusetts, shared the following message today with the company s 3,700 employees:
Dear colleagues,
Many of us are feeling pain and shock amid a rise in violence against Asian Americans, pain exacerbated by last night s attacks in Georgia.
Our company stands against hate, and we stand with our Asian-American colleagues. Our values are based on respect, dignity, and equity for all.
Bigotry, bias, and stereotyping, stoked by false and dangerous language during this pandemic, have no place in our society.
As President Biden said recently, Many Asian Americans, our fellow Americans, are on the frontlines of this pandemic trying to save lives. And still, still they are forced to live in fear for their lives just walking down streets in America. It s wrong, it s un-American and it must stop. ....

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