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NielsenIQ expands partner network to Europe and Asia | News


US – NielsenIQ, formerly known as Nielsen Global Connect, has expanded its ‘Connect Partner Network’ marketplace for data and tools for retail and the consumer packaged goods (CPG) industry to Asia and Europe.
Nielsen Global Connect provides access to a range of companies and tools to help enhance Nielsen data and services already purchased by a member organisation. The network was set up in 2016 and has previously operated in the US.
The network allows members to work with a common dataset to facilitate insights and data sharing on issues such as demand planning, data harmonisation, machine learning, and artificial intelligence-driven promotion. ....

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Nielsen Reaches Agreement With Trio Of Agencies: Active International, Ad Results Media, And Oxford Road For Podcast Buying Power Service


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NEW YORK, Feb. 4, 2021 /PRNewswire/  Nielsen (NYSE: NLSN) today announced that Active International, Ad Results Media (ARM), and Oxford Road are now subscribers to Nielsen s Podcast Buying Power Service. As new subscribers to Nielsen s service, these agencies will have access to podcast insights spanning 18 genres that can be cross referenced against a massive category of consumer purchase behavior patterns and services usage.
Currently counting over 13 major podcast companies as subscribers, as well as several agency clients, Nielsen s Podcast Buying Power Service allows clients to profile shows using program titles collected from subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights. At last count, Nielsen s Podcast Buying Power featured over 160 of the largest podcast programs in its database. ....

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Nielsen shareholder alleges $2.7B services acquisition violates Securities Exchange Act


Joshua H. Grabar | Grabar Law Office
PHILADELPHIA – A Nielsen Holdings shareholder claims that the recent $2.7 billion acquisition of its Global Connect service by Advent International Corporation violates the Securities Exchange Act of 1934.
Marc Waterman filed suit in the U.S. District Court for the Eastern District of Pennsylvania on Jan. 22 versus Nielsen Holdings PLC, Chairman of the Board of Directors James A. Attwood Jr., Chief Executive Officer David Kenny and Board Members Guerrino De Luca, Karen M. Hoguet, Janice Marinelli Mazza, Jonathan Miller, David Rawlinson, Nancy Tellem, Lauren Zalaznick, Thomas H. Castro, Harish Manwani, Robert C. Pozen, and Javier G. Teruel ....

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Jim Peck to Become CEO of NielsenIQ


Jim Peck to Become CEO of NielsenIQ
Today, Advent International ( Advent ), one of the largest and most experienced global private equity investors, announced that James Jim Peck, former Chief Executive Officer of global information and insights company TransUnion, will become CEO of NielsenIQ upon completion of the proposed sale of the Nielsen Global Connect (News - Alert) business to Advent. Nielsen Holdings plc announced the sale of Nielsen Global Connect to Advent on November 1, and the transaction is expected to close in the second quarter of 2021, subject to customary closing conditions. As previously announced, Nielsen Global Connect will be renamed NielsenIQ in early 2021. ....

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