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Cannabis analytics propel Sarasota entrepreneur Carmen Brace

Cannabis analytics propel Sarasota entrepreneur Carmen Brace
“I think we’re all called to do something special, and many of us don’t answer the call because of fear,” says Sarasota entrepreneur Carmen Brace. “And I’m an expert, because I pretty much feel fear all the time. But I think we are here to transform obstacles into opportunities.”
At no time was that fear more palpable than 2020, when Brace’s startup, like everything else, was forced to confront the global paralysis of the pandemic. Heavily dependent upon travel and bringing consumer test groups together to rate new products prior to launch, her self-funded, four-year-old Aclara Research company was at a crossroads. Aclara was riding the crest of the marijuana wave, surveying the popularity of legal cannabis products in their myriad commercial forms. ....

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What you need to know about Roku's CTV ad deal with Nielsen

What you need to know about Roku's CTV ad deal with Nielsen
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Nielsen Revenue Down, Income Up For Fourth Quarter 2020

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Nielsen Revenue Down, Income Up For Fourth Quarter 2020
February 26, 2021 at 1:20 AM (PT)
Q4 Income Increases
NIELSEN HOLDINGS PLC fourth quarter 2020 revenues fell 1.1% year-to-year to $1.7 billion, with NIELSEN GLOBAL MEDIA revenues off 1.9% to $872 million and NIELSEN GLOBAL CONNECT revenues off 0.2% to $800 million. Net income increased from a net loss of $109 million to a gain of $35 million (-31 to +10 cents/diluted share).
CEO DAVID KENNY said, Our solid results in 2020 reflect strong execution and the resiliency of NIELSEN s business model. We acted swiftly to keep our people safe and healthy, and to mitigate the impact of the global pandemic on our operations. In parallel, we accelerated progress on our transformation, rationalizing our product portfolio including the planned sale of GLOBAL CONNECT, and aligning ....

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Nielsen Reaches Agreement With Trio Of Agencies: Active International, Ad Results Media, And Oxford Road For Podcast Buying Power Service

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NEW YORK, Feb. 4, 2021 /PRNewswire/ Nielsen (NYSE: NLSN) today announced that Active International, Ad Results Media (ARM), and Oxford Road are now subscribers to Nielsen s Podcast Buying Power Service. As new subscribers to Nielsen s service, these agencies will have access to podcast insights spanning 18 genres that can be cross referenced against a massive category of consumer purchase behavior patterns and services usage.
Currently counting over 13 major podcast companies as subscribers, as well as several agency clients, Nielsen s Podcast Buying Power Service allows clients to profile shows using program titles collected from subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights. At last count, Nielsen s Podcast Buying Power featured over 160 of the largest podcast programs in its database. ....

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Nielsen shareholder alleges $2.7B services acquisition violates Securities Exchange Act

Joshua H. Grabar | Grabar Law Office
PHILADELPHIA – A Nielsen Holdings shareholder claims that the recent $2.7 billion acquisition of its Global Connect service by Advent International Corporation violates the Securities Exchange Act of 1934.
Marc Waterman filed suit in the U.S. District Court for the Eastern District of Pennsylvania on Jan. 22 versus Nielsen Holdings PLC, Chairman of the Board of Directors James A. Attwood Jr., Chief Executive Officer David Kenny and Board Members Guerrino De Luca, Karen M. Hoguet, Janice Marinelli Mazza, Jonathan Miller, David Rawlinson, Nancy Tellem, Lauren Zalaznick, Thomas H. Castro, Harish Manwani, Robert C. Pozen, and Javier G. Teruel ....

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