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Nielsen and IAB stalemate sees clients take to Twitter to share digital rankings

Nielsen and IAB stalemate sees clients take to Twitter to share digital rankings
July 28, 2021 9:48
An ongoing stalemate between Nielsen and IAB Australia has seen the Digital Content Ratings provided by the former shrouded in secrecy since the start of the year. However, despite requests for the data to be confidential, some individuals have taken matters into their own hands.
A Guardian Australian employee has shared the Digital Content Ratings for the top 20 Australian digital publishers, as measured by Nielsen, despite the organisation advising IAB that the ranking would be seen only to clients until the IAB supports the data collated by Nielsen. ....

Measurement Council , Digital Content Ratings , Guardian Australian , Guardian Australia , Daily Mail Australila , அளவீட்டு சபை , டிஜிட்டல் உள்ளடக்கம் ரேடிஂக்ஸ் , பாதுகாவலர் ஆஸ்திரேலிய , பாதுகாவலர் ஆஸ்திரேலியா ,

Nielsen to include Octopus Interactive Uber, Lyft content in digital content ratings

Nielsen to include Octopus Interactive Uber, Lyft content in digital content ratings
digitalsignagetoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from digitalsignagetoday.com Daily Mail and Mail on Sunday newspapers.

Bennett Fogel , Octopus Interactive , Digital Content Ratings , பென்னட் போகேள் , ஆக்டோபஸ் ஊடாடும் , டிஜிட்டல் உள்ளடக்கம் ரேடிஂக்ஸ் ,

What you need to know about Roku's CTV ad deal with Nielsen

What you need to know about Roku's CTV ad deal with Nielsen
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Sean Cohan , Scottn Brown , Louqman Parampath , Advanced Video Advertising , Total Ad Ratings , Digital Ad Ratings , Digital Content Ratings , Nielsen Global Media , சீன் கோஹன் , மொத்தம் விளம்பரம் ரேடிஂக்ஸ் , டிஜிட்டல் விளம்பரம் ரேடிஂக்ஸ் , டிஜிட்டல் உள்ளடக்கம் ரேடிஂக்ஸ் , நீல்சன் உலகளாவிய மீடியா ,

Consumption of news dropped immediately after Facebook's ban: Nielsen

February 19, 2021 11:31
Data compiled by Nielsen shows that Facebook’s ban on news content in Australia had an immediate impact on publishers yesterday (18 February), with several metrics for audience measurement in immediate decline compared to the past six weeks.
Nielsen used its Digital Content Ratings methodology – which provides data each month on traffic volumes for tagged websites and apps regardless of the source being on or off-platform – to track total sessions and total time spent for the Current Events & Global News category yesterday.
Total Sessions for the category fell by 16.1% on 18 February, when compared with the average of the previous six Thursdays. Meanwhile, Total Time Spent was down by 13% versus the average of the past six Thursdays. ....

New Zealand , Zanda Wilson , Josh Frydenberg , Mark Zuckerberg , Music Network Radio , Digital Content Ratings , Current Events , Global News , Total Time Spent , News Media Bargaining Code , Will Easton , Guardian Australia , Treasurer Josh Frydenberg , Assistant Editor , Music Network , Rolling Stone Australia , Brag Magazine , Music Feeds , புதியது ஜீலாந்து , ஜண்தா வில்சன் , குறி ஜுக்கேர்பெற்க் , இசை வலைப்பின்னல் வானொலி , டிஜிட்டல் உள்ளடக்கம் ரேடிஂக்ஸ் , தற்போதைய நிகழ்வுகள் , உலகளாவிய செய்தி , மொத்தம் நேரம் செலவிட்டார் ,

Are Media hires Melissa Mason as digital editor across Elle and Marie Claire

Are Media hires Melissa Mason as digital editor across Elle and Marie Claire
January 28, 2021 10:55
Melissa Mason has been appointed as digital editor across Are Media titles Elle and Marie Claire.
Mason joins the magazine business from Broadsheet, where she acted as content director for five months after four years at Pedestrian Group.
She held a number of roles during her time at Nine’s Pedestrian, including managing editor, and senior style and features editor. Mason also had a two year stint as editor of News Corp’s Primped.com.au.
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“Elle and Marie Claire are such powerhouse digital properties in Australia and long-time leaders in fashion and women’s media,” said Fiona Baker, Are Media’s digital director of fashion and entertainment. ....

Marie Claire , Fiona Baker , Melissa Mason , Pedestrian Group , News Corp , Are Media , Pacific Magazines , Mercury Capital , Digital Content Ratings , Standard Media Index , மேரி கிளாரி , பியோனா ரொட்டி சுடுபவர் , மெலிசா கொத்தனார் , பாதசாரி குழு , செய்தி கார்ப் , உள்ளன மீடியா , பெஸிஃபிக் பத்திரிகைகள் , பாதரசம் மூலதனம் , டிஜிட்டல் உள்ளடக்கம் ரேடிஂக்ஸ் , தரநிலை மீடியா குறியீட்டு ,