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EA made $1.62bn from Ultimate Team in its last financial year


And most of that was from FIFA.
Updated on 27 May 2021
We know EA makes millions of dollars from Ultimate Team, but now we have a figure: $1.62bn.
That s the eye-watering amount EA made during its 2021 financial year from Ultimate Team modes across its sports games.
But - and this won t come as a surprise to anyone - FIFA Ultimate Team made the bulk of that money. Or, as EA recently put it in a regulatory financial document, a substantial portion .
Eurogamer news cast: Do we give Nintendo s bad business practices a free pass?
The amount of money EA makes from Ultimate Team is growing, too. Net revenue from extra content sales for Ultimate Team was $1.491bn during the 2020 financial year, and $1.369bn during the 2019 financial year. ....

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Leaked documents show EA's focus on loot boxes


All roads lead to FIFA 21 s loot box system
on April 27, 2021, 7:05
7 comments
A hot potato: Given all the controversy aimed at Electronic Art s loot box strategy over the years, one might imagine that the company would focus less on this element of its games but it appears that the opposite is true. Leaked documents suggest that EA pushes FIFA 21 players toward the game s FIFA Ultimate Team (FUT) online mode, where they can spend real money to buy randomized rewards. EA denies this is true, naturally.
CBC News obtained the 54-page document, provided by a gaming insider, which is said to be part of a Run Up to FIFA 21 internal presentation from last year. ....

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