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XED Beverage Company Raises $4.5 Million In Seed Round bevnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bevnet.com Daily Mail and Mail on Sunday newspapers.
XED Beverage Company Raises $4.5 Million in Seed Round, backed by industry leaders prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
PITTSFIELD â Itâs more than 2,500 miles from North Adams to Las Vegas. But, that trip must have seemed even longer to Williams College senior Zachary Schreier, considering the journey he has been on this year. Twelve months ago, Schreier was part of a team of Williams students who received the first-place prize in a local business pitch contest held by Entrepreneurship for All in North Adams. Fast-forward almost a year, and there were Schreier and childhood friend Nick Hamburger standing on a television stage in Las Vegas, pitching a different business venture to a panel of investors on the popular show âShark Tank.â ....
XED Beverages, the new future-focused beverage company, announces the launch of its premiere product, , an adult beverage at the crossroad of two of the fastest-growing segments in the alcohol industry RTD (ready-to-drink) cocktails and hard seltzers. With the rich taste of an RTD and the better-for-you qualities of a spiked seltzer, SESH comprises zero sugar, gluten or preservatives and just 120 calories. At 6% ABV, SESH arrives in a quartet of supremely satisfying flavors: Gin & Tonic, Mojito, Moscow Mule and Paloma. SESH was founded by former college roommates and entrepreneurs Zeke Bronfman and Nate Medow to address weaknesses they identified in the alcohol industry. Bronfman, carrying on the family legacy of spirits titans Samuel Bronfman and Edgar Bronfman Sr. of Seagrams fame, developed a taste for quality beverages early on. Nostalgic for the sips of whiskey and gin shared with his grandfathers, Bronfman yearned to craft a cocktail both high-end and accessible ....