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The car behind is a Toyota: how the Prius pioneer switched off in the electric race


The car behind is a Toyota: how the Prius pioneer switched off in the electric race
Japanese car giant may not have been a first-mover on battery-powered cars, but that may prove to be a masterstroke rather than a mistake
25 April 2021 • 8:37am
Almost a year ago to the day, Toyota congratulated itself on the success of its hybrid cars. The Japanese giant wanted to mark a milestone, having hit worldwide sales of 15m vehicles with drivetrains that were either hybrid, plug-in hybrid, battery and fuel-cell electric systems.
Representing the vast bulk of the total was the Prius, the favourite of Uber drivers and Hollywood environmentalists, which made battery-powered cars mainstream. Toyota labelled the Prius a “technological leap forward which evolved into a global phenomenon”. It was the first mass-produced car that combined an internal combustion engine with an electric motor. ....

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