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NBCUniversal announces unprecedented programming and promotion for Tokyo Paralympic Games

NBCUniversal announces unprecedented programming and promotion for Tokyo Paralympic Games
02/25/21
NBCUniversal is making an unprecedented commitment to the Paralympics with a record 1,200 hours of programming and six months of promotion for the Tokyo Paralympic Games, which take place August 24-September 5, 2021. In its most ambitious effort ever, NBCUniversal’s Paralympic Games coverage, which will once again be presented by Toyota, will include more than 200 hours of television coverage across NBC, NBCSN and Olympic Channel: Home of Team USA; the first-ever primetime hours on NBC; the debut of coverage on NBCUniversal’s streaming service Peacock; live coverage of the Opening Ceremony and Closing Ceremony on NBCSN; and comprehensive live streaming coverage on NBC Sports digital platforms. ....

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Plus + Plus + Plus = Streaming Name Surplus

An idea that seemed like a real plus when streaming was newer has fallen into cliché. ....

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The + That's Taking Over Streaming Platforms - The New York Times

An idea that seemed like a real plus when streaming was newer has fallen into cliché. ....

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Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers

Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers
Brian Steinberg, provided by
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Television commercials have long been one of the media industry’s surest bets so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else.
On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the sho ....

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Frogger Television Series Leaping on to Peacock

Frogger Television Series Leaping on to Peacock
Konami s classic arcade game
Frogger will become the basis for a new TV series on NBC s Peacock streaming service. According to Deadline, the series will be a competition show in which contestants travel through obstacle courses meant to evoke
Frogger s gameplay. There will be 12 different courses in total, and they will feature a number of obstacles directly from
Frogger, including gators, hippos, and oncoming traffic. Contestants will attempt to avoid these hazards in order to claim the show s cash prize. NBCUniversal has ordered 13 episodes of the series so far, which will be produced by Eureka Productions alongside Konami Cross Media NY. ....

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