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Streaming Wars Could Shake Up TV's Ad Dollars - Laredo Morning Times

Streaming Wars Could Shake Up TV s Ad Dollars
Brian Steinberg, provided by
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Donna Speciale’s recent return to the business of selling TV advertising might be the most obvious hint that Madison Avenue is eager to get back to normal after a year of coronavirus chaos. Too bad that won’t be possible.
Speciale is a veteran ad executive with hard-won experience on both sides of the bargaining table. She spent years as a top media buyer working for ad giants like Procter & Gamble and Coca-Cola before testing new waters and leading ad sales efforts at WarnerMedia. She was recently named the ad sales chief at Spanish-language broadcaster Univision. Her first actions in that role show just how much quick change the industry is facing. She hired two of her top lieutenants at WarnerMedia, Dan Riess and Dan Aversano, a move that lets advertisers know they’ll be dealing with a familiar team. And she unveiled a glitzy deal that named Clorox, Coca-Cola, ....

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Disney CEO thinks the old way of releasing movies won't return

Photo: Joshua Sudock/Disneyland Resort via Getty Images)
One of the more interesting stories of the
horrified shudder first third or so of the COVID-19 pandemic was the months-long feud between AMC and NBCUniversal that started when Universal announced that
Trolls World Tour had done so well on on-demand platforms after losing its theatrical run that future Universal movies would also potentially be skipping the theaters even after the pandemic had ended. AMC was so mad about this that it declared that no Universal movie would ever play in an AMC theater again, which Universal could not have cared less about, but a few months later they came to an agreement involving shortened theatrical windows that apparently made everyone happy. Then, Disney started dropping movies right on Disney Plus and Warner Bros. announced that its entire 2021 slate would be released in theaters and on HBO Max simultaneously. Basically, while AMC was worrying about NBCUniversal upending the ....

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Golden Globes 2021: All the Celebs Whose Families Joined Them

This year, Hollywood's biggest stars celebrated the 2021 Golden Globes with their families, including their adorable children. ....

United States , Lee Isaac Chung , Billie Holiday , Keith Urban , Mark Ruffalo , Wyatt Russell , Viola Davi , Kurt Russell , Viola Davis , Kate Hudson , Goldie Hawn , Nicole Kidman , Ethan Hawke , Annual Golden Globe Awards , Best Motion Picture , Andra Day , Golden Globes , Best Actress , Motion Picture , Getty Images , Know This Much Is True , Golden Globe , Best Actor , ஒன்றுபட்டது மாநிலங்களில் , லீ ஐஸ்யாக் சுங் , பில்லி விடுமுறை ,

Time's Up Calls Out Golden Globes For Their Response To Lack Of Diversity

By Cherranda Smith
Mar 2, 2021
“We must also ensure everyone from all underrepresented communities get a seat at our table, and we’re going to make that happen,” declared Hollywood Foreign Press Association Board Chair
Meher Tatna during the Golden Globe Awards on Sunday (February 28). Tatna’s declaration came during the ceremony after the HFPA’s lack of diversity, specifically the fact that there are no Black members among its ranks, was repeatedly mentioned. The Time’s Up advocacy organization says the response is not enough.
“The HFPA’s statements tonight and over the last several days indicate a fundamental lack of understanding of the depths of the problems at hand. Your stated version of change is cosmetic –– find Black people. That is not a solution,” wrote Time’s Up president and CEO ....

United States , Los Angeles , Amy Poehler , Meher Tatna , Tina Fey , Tina Tchen , Los Angeles Times , Hollywood Foreign Press Association Board , Golden Globe Awards , Annual Awards Show , Golden Globes , Times Up , ஒன்றுபட்டது மாநிலங்களில் , லாஸ் ஏஞ்சல்ஸ் , டினா ஃபே , லாஸ் ஏஞ்சல்ஸ் முறை , ஹாலிவுட் வெளிநாட்டு ப்ரெஸ் சங்கம் பலகை , தங்கம் பூகோளம் விருதுகள் , ஆண்டு விருதுகள் காட்டு , தங்கம் குளோப்ஸ் , முறை மேலே ,

Disney Spotlights Ad Tech in Bid to Court Madison Avenue

Disney Spotlights Ad Tech in Bid to Court Madison Avenue
Brian Steinberg, provided by
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And yet, for Madison Avenue, the tech lingo is fast becoming more important than the entertainment.
More from Variety
As more consumers get their movies, dramas, comedies and even live sports and news from video delivered by broadband, big media companies are rushing to follow them and help advertisers do the same. Walt Disney Co. has unveiled a suite of new products that lets sponsors buy across TV and digital with more ease and also place their commercials with greater precision.
“This year is the year of the streaming wars,” says Lisa Valentino, executive vice president of client solutions and addressable enablement for Disney Ad Sales, in an interview. “We expect the volume against our streaming supply will only continue to grow.” The company believes that over the next five years, most of its business across linear and digital will be a ....

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