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Our Workplaces Are at a Crossroads: What Direction Will You Choose?

Our Workplaces Are at a Crossroads: What Direction Will You Choose?
cmswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmswire.com Daily Mail and Mail on Sunday newspapers.

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Marketing Strategy: Find Success by Avoiding the Crowds

Thereâs an email waiting for you from the boss:
âHey, check out what [COMPETITOR] just did. Itâs really nice. Can we do something like this?â
Who knows if the competitorâs campaign performed well. It looked nice to the boss and itâs now a new task on your to-do list. Too often in marketing, we operate in âfear of missing outâ (FOMO) mode. Itâs not just the boss. When our competitors are the first to experiment with infographics, YouTube videos, SlideShares and heck, even TikTok, we feel pressure to respond.
Quick! Letâs do what the competition is doing. Forget strategy! Time is of the essence.

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