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Travis Scott Became Hip Hop's Biggest Brand In 2020, But Will The Music Match His Star Power Going Forward?


Even in a year without releasing an album, Travis Scott still put numbers on the boards with over four billion Spotify streams, which is comparable to Eminem’s entire discography and Slim Shady added two projects to his discography in 2020.
Houston’s rager spent most of the year injecting his brand with partnership steroids to make it the strongest in all of Hip Hop and companies are rushing to his doorstep launching million-dollar pitches at him as rampant as James Harden’s three-pointers.
With the coronavirus pandemic forcing artists to improvise and find revenue streams other than the usual live appearances and touring, Scott’s pivot to the branding and product side has proved to be a lucrative one. Covering ....

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