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IPG cuts its share in Weber Shandwick and Jack Morton Australia


IPG cuts its share in Weber Shandwick and Jack Morton Australia
August 3, 2021 9:10
The Interpublic Group (IPG) is no longer the majority owner of PR firm Weber Shandwick and brand experience agency Jack Morton Australia, having sold its majority stake in both companies earlier this year.
A spokesperson for Weber Shandwick confirmed to Mumbrella that Helen Graney, group managing director of Weber Shandwick and Jack Morton, became the majority shareholder of both businesses in January.
Graney had served as group managing director of Jack Morton since 2009 and started with the agency in 1999. In July of 2019, she was appointed to the same role at Weber Shandwick Australia in addition. ....

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The view from Down Under: does Australia point the way for a return to IRL brand events? | Marketing


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Crowds cheer Novak Djokovic after victory at the semi-final of the Australian Open on 18 February (Getty Images)
The coronavirus continues to have a global impact on the brand experience sector, bringing most in-person events to a standstill. In recent weeks, a ray of hope can be seen from sporting events such as the Australian Open, which welcomed 30,000 spectators before a five-day lockdown came into play. Although the Australian Open encountered this hiccup, it has once again opened its doors, with masks remaining mandatory both indoors and outdoors when social-distancing rules cannot be followed.
 
The measures in place at the Australia Open have enabled crowd levels that the UK has not experienced since early 2020. To event organisers currently experiencing lockdown measures here, the journey back to IRL can t come soon enough. However, although sporting events are in full swing, the brand experience sector in Australia is not foll ....

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