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This One Restaurant Trick Makes You Drink More Wine, New Study Says

This One Restaurant Trick Makes You Drink More Wine, New Study Says
© Provided by Eat This, Not That!
Getting back out to your favorite restaurants is exciting… but before you take a seat and relax with a good glass of wine, a study has revealed one subtle strategy some restaurants use to keep you drinking (and spending).
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When. Shortly before the start of the pandemic, the University of Cambridge conducted a study funded by the U.K. s National Institute of Health Research (NIHR). Recognizing that alcohol is the fifth-largest factor leading to early death in high income countries and the seventh world-wide, ....

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Cheap wine tastes better if we're told it's expensive, study finds

If you want to impress your dinner party guests with expensive wine that you can t afford, lie to them about the price of cheap plonk.
According to a team of experts at Basel University in Switzerland, cheap wine is perceived as more pleasant when we re told it s expensive.
The researchers tested volunteers with three Italian red wines, ranging in price from £8, £25 and £50 – but the prices were incorrectly marked.
When the cheapest wine was given deceptively high pricing, it was judged the most pleasant of the three, performing 20 per cent better in the taste test.
However, taste intensity wasn t distorted by an incorrect price, suggesting the punchiness of an outstanding bottle of wine can t be hidden. ....

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