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Consumers Think Inexpensive Wine Tastes Better When Told It Costs More, a New Study Says

Consumers Think Inexpensive Wine Tastes Better When Told It Costs More, a New Study Says
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Jens Gaab , Luis Alvarez Getty , Basel University , Luis Alvarez , Getty Images , Food Quality , Expensive Bottle Of Wine , Bottle Of Wine , Italian Red Wines , லூயிஸ் அல்வாரெஸ் கெட்டி , பேசல் பல்கலைக்கழகம் , லூயிஸ் அல்வாரெஸ் , கெட்டி படங்கள் , உணவு தரம் , விலை உயர்ந்தது பாட்டில் ஆஃப் மது , பாட்டில் ஆஃப் மது , இத்தாலிய சிவப்பு ஒயின்கள் ,

Wine tastes better when we think it costs more – and there's a very good reason why

Money talks when it comes to judging the quality of a wine, but our perception of flavour isn't only swayed by the price of the bottle. ....

South Africa , Hugh Johnson , Jens Gaab , Basel University , Said Something , Food And Drink Editor 39s Choice , Food And Drink , ஹக் ஜான்சன் , பேசல் பல்கலைக்கழகம் , கூறினார் ஏதோ , உணவு மற்றும் பானம் ,

Cheap wine tastes better if we're told it's expensive, study finds

If you want to impress your dinner party guests with expensive wine that you can t afford, lie to them about the price of cheap plonk.
According to a team of experts at Basel University in Switzerland, cheap wine is perceived as more pleasant when we re told it s expensive.
The researchers tested volunteers with three Italian red wines, ranging in price from £8, £25 and £50 – but the prices were incorrectly marked.
When the cheapest wine was given deceptively high pricing, it was judged the most pleasant of the three, performing 20 per cent better in the taste test.
However, taste intensity wasn t distorted by an incorrect price, suggesting the punchiness of an outstanding bottle of wine can t be hidden. ....

Fattoria Le Pupille , Jens Gaab , Ashley Adamson , School Of Public Health Research , Basel University , Tenuta Argentiera Villa Donoratico Bolgheri , Argentiera Villa Donoratico Bolgheri , Food Quality , Professor Ashley Adamson , Public Health Research , ஆஷ்லே ஆடம்சன் , பள்ளி ஆஃப் பொது ஆரோக்கியம் ஆராய்ச்சி , பேசல் பல்கலைக்கழகம் , உணவு தரம் , ப்ரொஃபெஸர் ஆஷ்லே ஆடம்சன் , பொது ஆரோக்கியம் ஆராய்ச்சி ,

When it comes to wine, drinkers really are impressed by the scent of money

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Jens Gaab , Basel University , பேசல் பல்கலைக்கழகம் ,