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5 Minutes with… Scott Duchon

5 minutes with. 19 Add to collection
215 McCann’s chief creative officer speaks to Addison Capper about launching the latest Xbox, delving into lucid dreams with Taika Waititi, and not knowing the difference between a copywriter and an art director when asked at his first internship
Scott Duchon began his career at Crispin & Porter in Miami, with Alex Bogusky giving him the job in his first ever week as creative director. Eventually, in 1998, he made his way out west to San Francisco and hasn t looked back since. After a stint at TBWA\Chiat\Day San Francisco he joined McCann San Francisco as creative director on Microsoft s Xbox before two years later launching 215 McCann, the agency that he is currently the chief creative officer of. ....

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The New Xbox Headset Was Actually Revealed In October And No One Noticed

The New Xbox Headset Was Actually Revealed In October And No One Noticed
Microsoft actually showed off the headset months ago and we all missed it.
The new $99 Xbox headset that Microsoft announced this week was actually first revealed to the world back in October 2020 and seemingly no one noticed.
The Xbox Series X s Power Your Dreams launch trailer which debuted on October 9 featured Get Out star Daniel Kaluuya wearing the headset. After Microsoft announced the new headset, a Twitter user noticed this and posted about it on social media. Microsoft responded, We don t always hide things in plain sight. but when we do: it s awesome hardware. ....

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Xbox: Made From Dreams by McCann Worldgroup

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For the launch of the all-new Xbox Series X, Xbox partnered with dream scientists at a leading university known for its Targeted Dream Incubation methods. The research used the dream recording technology, Hypnodyne, to explore what gamers dreamed of after playing on the most powerful next-gen console for the first time.
This chapter of the Power Your Dreams campaign, Made From Dreams, developed by 215 McCann in partnership with Xbox, is a branded content series kicked off with the short film Lucid Odyssey, created by Academy Award-winner Taika Waititi, and featuring streamer MoonLiteWolf. MoonLiteWolf stars in the film, celebrating the Xbox gaming community in a way never done before. The dream study narrated throughout the film includes actual audio recorded during the dream study. ....

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