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To Expand Access To Nutrition, Consider Frozen Foods


To Expand Access To Nutrition, Consider Frozen Foods
29/12/2020
Representative photo: ja ma/Unsplash.
Chennai: A startup called Lean Green – which aims to sell ready-to-cook frozen vegetables in India’s National Capital Region (NCR) – is being led by women in an effort to make India’s currently lopsided farm-to-fork chain a more level playing field. But equally importantly, the startup’s impending birth also points to the under-utilisation of the potential of frozen foods in India to improve access to good nutrition.
Founders Priya Kumar and Aditi Rathore have assigned all key roles in their enterprise to women, and in all, 70% of their employees are women. In addition, Lean Green also pays its farmer-suppliers double the market price, at a time when farmers have been protesting to have the government maintain a minimum sale price. It plans to sell chopped okra, cauliflower, broccoli, garlic, corn and peas grown by around a dozen women farmers ....

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