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Levi's wants you to stop buying so many jeans


Jaden Smith, a spokesperson for the new Levi’s campaign [Photo: courtesy Levi’s]
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Every year, fashion brands manufacture 6 billion pairs of jeans at an enormous cost to the planet, using millions of
 gallons of water while spewing chemicals and greenhouse gases into the environment. Levi Strauss & Co., the $4.5 billion denim giant, wants you to stop buying so many pairs.
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The brand’s newest ads, which launch this week, urge consumers to “Buy Better, Wear Longer.” The campaign is designed to highlight overconsumption in the fashion industry, which churns out more than 100 billion garments every year for only 8 billion people. ....

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Going from Waste to Fashion


During Circular City Week New York 2021, the Consulate General of Finland in New York (CGFNY) hosted,  FROM WASTE TO FASHION: Solutions for Fashion Brands in Transition to Greener Future.  
This event focused on the urgent environmental challenges in the textile and fashion industries with a discussion featuring Caroline Brown, managing director, Closed Loop Partners; Rachel Kibbe, CEO & founder, Circular Services Group; and Rolf Ekroth, fashion designer & creative director. The conversation was moderated by Francois Souchet, lead for Make Fashion Circular, The Ellen MacArthur Foundation.
Brown opened the conversation by saying that it’s a very exciting time to be working in the circular economy. “A couple of the major changes we’ve seen emerge in the past few years,” she noted, include “the shifting of consumer sentiment, demanding transparency to understand where their products are from, how they’re made, and where they end up at end of life.” Also, “we ....

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How blockchain could make fashion more sustainable


How blockchain could make fashion more sustainable
CNN
2/8/2021
By Isabelle Gerretsen, CNN Business
© Parker Burchfield/Unsplash
It s hoped that blockchain technology could make the fashion industry more transparent.
Fashion brands are increasingly keen to tout their green credentials, but with clothes production often involving complex global supply chains they can t always guarantee environmentally friendly materials are being used.
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TextileGenesis believes the technology that underpins cryptocurrencies such as bitcoin can help. The company, based in Hong Kong and India, wants to make the fashion industry more transparent by using blockchain to digitize the supply chain, helping brands track clothes production from the raw materials to the finished article. ....

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