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New Report Points to Lack of Brand Loyalty in Singapore

In Singapore, consumers number one goal is to be happy.
Credit: Oleg Magni via Pexels.com
The Power of Brand Relationship Design, released today by R/GA Singapore, reveals a growing loyalty crisis in Singapore. Despite widespread recognition of digital services, a range of basic, psychological and human needs are failing to be met.
When compared with other Asia Pacific countries surveyed in the report, Singapore emerges top with the highest number of respondents (43%) saying their #1 personal goal is to be happy and they buy products to achieve that goal, and ranks second globally.
The report also pointed to the environment and sustainability as the most important cause area for people in Singapore, when it comes to causes they would like to see more brands and businesses supporting, scoring higher than ‘mental health’ and ‘physical health’. ....

Brady Ambler , Dorothy Peng , Asia Pacific , Brand Relationship Design , Managing Director , Executive Strategy Director , பிராடி அம்பலர் , டோரதி பெங் , ஆசியா பெஸிஃபிக் , பிராண்ட் உறவு வடிவமைப்பு , நிர்வகித்தல் இயக்குனர் , நிர்வாகி மூலோபாயம் இயக்குனர் ,

R/GA Singapore releases report revealing Singapore's Growing Loyalty Crisis – Campaign Brief Asia

R/GA Singapore releases report revealing Singapore's Growing Loyalty Crisis – Campaign Brief Asia
campaignbriefasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbriefasia.com Daily Mail and Mail on Sunday newspapers.

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Brands must build better relationships to retain customer interest

Customer retention, rather than customer acquisition, is a growing marketing trend forced on brands by the coronavirus pandemic, and a new global study seeks to provide insights into how brands can win long-term relationships with consumers. ....

United Kingdom , Interpublic Group , Brand Relationship Design , ஒன்றுபட்டது கிஂக்டம் , பிராண்ட் உறவு வடிவமைப்பு ,