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Shanken News Daily: Exclusive news and research on the wine, spirits and beer business

Shanken News Daily: Exclusive news and research on the wine, spirits and beer business
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Ethica Wines launches Chinese Carpe Vinum TV Show

May 06, 2021
Ethica Wines CEO Francesco Ganz launches “Carpe Vinum,” the first-ever Italian wine tourism TV series in Chinese, created especially for the Chinese market.
“Until ‘Carpe Vinum’ began streaming,” notes Ganz, “every show created for the Chinese market was shot using English as the primary language. We thought to ourselves: Why not give Chinese wine lovers a show that spoke to them directly?”
In March 2021, Ethica Wines and its partners launched, “Carpe Vinum,” the first-ever Italian wine education series to be filmed in Chinese. Presented by Chinese Master of Wine Fongyee Walker, the show marks a break from convention as it strives to make its content approachable and user-friendly for a Chinese-language audience. Throughout each of the episodes, the show’s host strives instead to make the experience fun, making it a new and inviting experience for those who love wine but still feel intimidated by the wine world’s perceived s ....

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Ethica Wines and La Gioiosa Partner to Bring Prosecco Rosé to the ...

Posted on December 09, 2020
Ethica Wines has partnered with top Prosecco producer La Gioiosa to bring Prosecco DOC Rosé to the U.S. for the first time. The wines have arrived from Italy and are available just in time for the holidays across 21 states . Technically speaking, Prosecco DOC Rosé by La Gioiosa is one of the most interesting new wines to arrive from Italy this season.
“Prosecco Rosé will most definitely represent an opportunity, especially in this particular moment, to win over new clients and obtain new listings with distributors all over the world,” says La Gioiosa owner Giancarlo Moretti Polegato who was the first to propose a Prosecco rosé in 2009. ....

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